Budsy

A Real Prank - Hidden in Plain Sight
Budsy is a water pipe disguised as a simple water bottle. It’s a playful experiment turned real product that we launched on April Fool’s Day. The back-story was that Kevin (Puffco’s events director) pursued this project without Roger (the Puffco CEO) knowing until he eventually found out during launch. The presentation was delivered seriously in a well-produced, keynote style video that blurred the lines between what is real and what is comedy. We even satirized our own branded launch style in the process, nothing was off limits.

Our consumers laughed at first, then scrambled to purchase the product that sold out in days after realizing it was real. Budsy is now a flagship Puffco product here to stay.

Kirk Summers (CD & CW)
Mo Carpio (P)
Kevin Wee (CW)
Gabriel Bienczycki (Video & Edit)
Daniel Paris (AD)