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Kirk Summers Creative Director
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Cannondale Bikes

Black Inc. Launch
They asked for a hyper-functional product demo advertising Cannondale and the new Black Inc. bike launch. We gave them a narrative around the bike with a visual story.

Team: No Frames / Roberto Serrini (editor/director/writer), Kirk Summers (AD)
 

 
 
 

That moment when you realize the way you approach making client work, is near comedy in itself.