An Open Door
The goal of all Puffco social marketing is to not feel like marketing at all, but rather seek to create conversation and offer new perspectives on the the human experience we share as cannabis users and people.
We created content buckets to provide a full-spectrum of styles encompassing what cannabis touches including: Modern Psychedelia, Consciousness, Entertainment, Community. We then expanded upon them and blurred the lines between them to keep our content diverse, exciting and thoughtful.
Kirk Summers (CD & Design)
Mo Carpio (P)
Daniel Paris (AD & Design)
Why: Consuming Cannabis breaks down and expands our perspective so we can see beyond our own limitations.
What - Can we change people’s minds for the better or lead them to their own discoveries around different topics?
We even had some fun with a fake conflict publicy displayed on our social channels
The follow-up video to continue the discussion in proper form.
The Photography