This was my first job out of school. Everyday someone handed me a bottle and said "Make me some ads with it, but the bottle needs to be 40% of the page, so figure the other 60 out." Most products required one-off key visuals on a near-instant turnaround. There was so little time to release these that I also did the retouching work as well. Handing copy and art at the same time was a good crash course. This was the daily sprint.
Team: Lee St. James (ECD) Paul Neal (CD), Owen Boland (CD), Brett Minieri (Copy Director),
Kirk Summers (AD & Copy)
*photography is not mine
Jeremiah Weed
Art direction and copy.
Tanqueray
Design and Copy teamwork
Don Julio
Here's a bottle, FEED US ADS! Art direction / copy teamwork
"It needs to look colder, and the logo needs to be way bigger"
- said all beverage clients