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Kirk Summers Creative Director
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Diageo

This was my first job out of school. Everyday someone handed me a bottle and said "Make me some ads with it, but the bottle needs to be 40% of the page, so figure the other 60 out." Most products required one-off key visuals on a near-instant turnaround. There was so little time to release these that I also did the retouching work as well. Handing copy and art at the same time was a good crash course. This was the daily sprint.

Team: Lee St. James (ECD) Paul Neal (CD), Owen Boland (CD), Brett Minieri (Copy Director), 
Kirk Summers (AD & Copy)

*photography is not mine
 

 
 
 

Jeremiah Weed
Art direction and copy. 

 
 
 
 
 

Tanqueray
Design and Copy teamwork

 
 
 
 

Don Julio
Here's a bottle, FEED US ADS! Art direction / copy teamwork
 

 
 
 
 
 
 

 


"It needs to look colder, and the logo needs to be way bigger"
- said all beverage clients

 

 
 
 
 
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