Heineken

Red Dot Design Award Winning Project
Selected as one of the Top 20 Emerging Designers in the world to design and develop the Heineken 'Concept Cub of the Future' built at the Milan Design Fair in Milan, Italy. The club was separated into different color-coordinated sections with their own unique atmosphere so that anyone who enters can find a spot that suits their personal style. My favorite personal contribution was the digital bar. 

Afdhel Aziz (Director)
Kirk Summers (AD), Sandra Garcia (AD), Philip Szierga (Design)
Adam Aleksander (Experience)
Lee Gibson (Architecture)
Paper Heart Brooklyn and Minivegas (Digital Production)

Let's make a better bar

The idea began with taking the physical bar experience, something very familiar and expected, and bringing new life to it. We used human touch as a source of power for the bar, giving it a sense of shape and motion. Why not have a bar be able to take your order? Why not have your hands emit energy that you can play with on the surface? Why not have that energy connect with other bottles on the bar surface, creating a visual connection between people? Why not be able to put your phone down and be able to drag music to other people's phones? Why not be able to pass notes to others down the bar? So much possibility.