Johnnie Walker

Fathers Day print campaign for Blue and Black Label. Art and copy teamwork. We also pitched an intimate campaign featuring various musicians, actors, and celebritieswith their fathers, establishing a more personal connection with stars that embody the brand and how real character develops. 

Team: Paul Neal (CD), Brett Minieri (Copy), Kirk Summers (AD & Copy)
 

Nurture Character: 
Age produces character. Properly nurturing and developing that character takes time. It is a fabric woven through the years with patience, attention, and an understanding of all of the individual pieces that come together to create the bigger picture. You have to be in constant consideration of these things if you hope to affect the end result. There's an immense story behind each character. For Johnnie Walker, it's a generational family pastime culminating in a shallow puddle of liquid resting in a small glass. A character you smell, taste, and experience. 

There is always a bigger story to be told in relationship to a brand or product. When Johnnie Walker and father's day come together, there are many stories to tell.