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Kirk Summers Creative Director
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420 News

Too High To Care
The 4/20 holiday is both a celebration of freedom, and a fight for it.
We chose a satirical news format for the sake of speaking our mind, and entertaining our viewers around topical subjects all directly speaking to the cannabis community.
We created 3 episodes and released them throughout the day on 4/20.

It featured baked-in spoof commercials, live segments, interviews, and weather updates just like a typical news format with our unique spin. There’s never been anything like it made for “Us” as users.
 


Kirk Summers (CD & CW)
Mo Carpio (P)
Gabriel Bienczycki (Video & Edit)
Mike Glazer (CW) - Jon Garbus (CW) - Frank Castillo (CW)
Michael Corey (Concept & GD)