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Kirk Summers Creative Director
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Puffco Peak Pro

The new standard
Do you know what the best experience in cannabis is? You wouldn’t if you haven’t tried the Puffco Peak Pro with concentrates. It sets the highest standard for flavor and vapor quality along with the cleanest / most satisfying feeling that cannabis can provide. Getting our core users excited and empowering them as evangelists, while keeping the door open for new users was our approach. A new best-in-class product paired with hype executed at a level that the cannabis industry had never seen before.
 


Kirk Summers (CD)
Phillip Gadrow (ACD)
Daniel Paris (AD & Design)
Mo Carpio (P)
GMUNK (Video)
Peter Clark (Video & Edit)
Peter Clark, David Okolo (DP’s)
Gabriel Bienczycki (Video & Edit)

2020 (Product Innnovation)

 

Teaser Videos - To drive excitement and awareness.


Peak Pro Launch Video

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We launched with a keynote live virtual event, where our CEO explained the new technology and the human relationship to it.

 

Accessory Launches followed to give each piece its individual shine.

Context Videos from our CEO on all the technology and their importance and benefit to the experience.

Behind the scenes videos shared our process in making the Peak Pro with our most intimate fans.

 

Design pieces for print and digial

 
 

Sustaining Social Content

 
 
 

Press -