Puffco Proxy
The new standard
The Puffco Proxy is a portable, modular concentrate vaporizer that provides broad flexibility for your cannabis consumption experience. The product launch video needed to demonstrate the device capabilities and the ecosystem around a device that can take on infinite forms. The video moves seamlessly between different characters that show the various interchangeable use cases of the Proxy device. By the day after launch the campaign had gathered more than 1 million views with 0 paid promotion and more than 100,000 shares.
Kirk Summers (CD)
Mo Carpio (P)
Kaitlynn Scannel (P)
Daniel Paris (AD & Design)
Gabriel Bienczycki (Video & Edit)
Eli DiFiore (Gaffer)
Michael Corey (Design)
Teaser Videos - We slowly lifted the veil throughout each teaser.
We showed fans small digestible glimpses into the look and features without revealing too much (because there was so much more excitement in the full picture).
Proxy Launch Video
We immediately followed up with a product demo video, which fluidly demonstrates the functions and features.
We shared customer first impressions with unprompted raw experiences.
Context Videos from our CEO on the intentions for design and the end benefits to the user experience.
Then we launched the 2022 Puffco Glass Open for glass bowers to compete in creating the best Proxy attachments and more for cash awards.
the #ProxyChallenge followed so that fans could also have fun and get creative with the modularity of Proxy.
The Proxy makes you feel fancy, so we ran with the idea and made one of the best videos for the cannabis community ever.
The Silicone Travel Pipe accessory replaced a potential break, with a bounce. Travel with peace of mind, and pipe.
Merch
Photography
Press -
