Diageo
This was my first job out of school. Everyday someone handed me a bottle and said "Make me some ads with it, but the bottle needs to be 40% of the page, so figure the other 60 out." Most products required one-off key visuals on a near-instant turnaround. There was so little time to release these that I also did the retouching work as well. Handing copy and art at the same time was a good crash course. This was the daily sprint.
Team: Lee St. James (ECD) Paul Neal (CD), Owen Boland (CD), Chris Demmusis (CD) Brett Minieri (Copy Director), Kirk Summers (AD)
Johnnie Walker Father's Day
Art direction and copy teamwork
Smirnoff black launch
Art direction and copy.
Jeremiah Weed
Art direction and copy.
Tanqueray
Art direction and Copy teamwork
Don Julio
Here's a bottle, FEED US ADS! Art direction / copy
More bottles, more ads boy. HURRY! Gotcha
"It needs to look colder, and the logo needs to be way bigger"
- client
