Creating an African Safari Camp. We set out to revolutionize the industry by creating the first Fair Trade safari camp. Modeled after the symbiotic relationship between the buffalo and tickbird, we developed a world class experience while providing our employees with an industry leading wage, health insurance, and education for their children. We also proposed the project as a sponsored, destination marketing tool for Land Rover.
We captured photography, developed all branding, marketing and promotional materials, developed a 4 year business plan, pitch video, met with international ambassadors to U.S. and Tanzania to legitimize our company, partnered with the #1 international safari agency (Africa Travel Resource), designed the entire camp, and assembled a local staff with years of industry experience, all on our own dime.
Danny Noval (Founding Partner, Photography, CD)
Kirk Summers (Founding Partner, CD/AD, Photography, Copy)
David Krulik (Copy Director)
NYC Wild Postings
The posters acted as a visual conversation on all the reasons you should go, and answering the questions that prevent you from doing so.
Instagram and Social Posts
Crazy things happen daily, so there is an endless supply of captivating content to share.
Inspire, entertain, educate, convince, convert. A variety of our favorite posts.
My Photography