Student Work: Inspired by considering how to make everyday, better. Let's face it, no one cares about their tooth brush, because you just toss the whole thing away after a few months. How about creating a better handle, with replaceable bristle heads to not only cut down on waste, but make something you utilize everyday beautiful. Fewer, better things! I love this idea, and am coming back soon to redesign the entire thing and actually create the product.

Video ad ideas

Concept 1: You don't throw away things you don't need to.

Classic waiting room music with light skatting vocals
1) Makes call on cell phone, hangs up, throws phone immediately into garbage...
"Why throw away perfectly good things?" show toothbrush head clicking onto nice handle, Ta-da.

2) Car tire pops, get out, opens gas tank, shoves rag into the gas tank and cracks the lighter...
"Don't make an easy fix hard." Show toothbrush head clicking onto nice handle, Ta-da.

3) Eats a TV dinner on a foldable table, throws away the plate, silverware, the table, and the TV...
"Garbage by association isn't a thing." Show toothbrush head clicking onto nice handle, Ta-da.